The Client Journey Scorecard
See your website through the eyes of a new client
Work through 25 plain-language questions, get an instant score for each stage, and save a copy to share with your team. Always free, no email or credit card required.
A free 15-minute self-assessment for your website. No email required.
How it works
Three steps, no sign-up
Everything happens right here on the page.
Go through each question
Check off everything your website already does well. Be honest, since nobody sees your answers but you.
See your score by stage
Your results update as you go, so you can spot the stage where people are most likely slipping away.
Save it and share it
Print or save your scorecard as a PDF to hand to your team, web designer, or developer.
The scorecard
Find, Answer, Trust, Choose, Measure
The same five stages we use in every Saltwater review, in the order your clients experience them.
Saltwater Consulting · The Client Journey Scorecard
After the scorecard
Want an expert to rank the fixes for you?
The scorecard shows you where to look. Our reviews tell you exactly what to change and in what order.
The Clarity Audit
A focused review of one key service page and the steps people take to contact you, with five fixes ranked in priority order.
See the Clarity Audit → $5,000 · Most comprehensiveThe Growth Blueprint
A complete assessment of how people find, evaluate, and contact you, with a prioritized 90-day plan your team can follow.
See the Growth Blueprint →Questions
Client Journey Scorecard FAQs
Quick answers before you get started.
Have a question not covered here?Reach out, and we'll provide a clear answer within two business days.
Get in touchIs the scorecard really free?
Yes, it's 100% free! There's no payment and no email required to use it. You can work through it right here on this page, then save a printable copy for your records if you choose. We don't save any of your data.
How long does it take?
Most people finish in 15 to 20 minutes. It often goes faster with your website open on both a laptop and a phone.
Do I need technical skills?
Not at all. Every check is written in plain language, and you can answer most of them by looking at your own site the way a new client would.
Will my answers be saved?
Your checkmarks are saved in your browser on the device you're using, so you can come back and finish later if needed. Nothing you share on the scorecard is sent to Saltwater.
What should I do with my score?
Start with the stage that has the fewest checkmarks, since that's usually where you're losing the most inquiries. If you'd like an expert to prioritize a list of fixes for you, the Clarity Audit is a great next step.
what to do next
Ready for a fresh perspective?
Tell us about your business and your biggest challenges, and we'll recommend the right starting point for your goals and budget.